In addition
to all on-air promotions, I also wrote produced and
directed original intersticials and specials for NBC
Emerging Networks. "Don't
Leave a Big Footprint" was a tremendous success for
NBC-Universal's Green Initiative. Due to its
popularity, this out-of-the-box campaign continued to
run well after “green week” was over. Chiller's Dare
2 Direct short film festival (and contest) had the most
Viewer Generated Content entries in NBC history. Web
traffic to ChillerTV.com was up an astounding 1000
percent.